PRIME Initiative

If you’ve started your own business or have become self-employed after the age of 50, here’s a chance to get some free publicity. We’d like to hear from you. We’re looking for stories to put up on the case-studies section of this web site.

There are two ways of entering. If you use Microsoft Word just download this form (in Word 2003 doc format), fill in some details and email it back to us at primebusinessclub@gmail.com

Or if you prefer you can fill in the form immediately here online. You don’t need to fill in every field in great detail - just enough to give us the gist of what you are doing. We’ll also email you a link so you can return to your online form later and alter or add details should you want to.

You story could inspire others - and also warn them of pitfalls to avoid along the way. And it could also drive traffic to your web site, from both customers and journalists looking for stories. We’ll link to your web site from any case studies we write up.

Ideally your business needs to have got to the stage where it has started trading and have enough customers on board to say something about how things are going. We are interested in businesses up to about two years old - but older is acceptable if you can still remember lessons learned from your the early days of your venture.

We don’t guarantee we’ll put every business submitted up. We’ll contact you to go through your story if it’s suitable. Since we are not sure how many great stories we will receive at the moment we can’t promise to respond to everybody.

The BBC 2 programme talks to a woman who proves you don’t have to be young to be entrepreneurial. Daksha Kumar founded her own company in her late 50s and now, aged 65, is doing very well. PRIME’s Laurie South is also interviewed.

If you have missed the programme you can see it from Thursday at BBCiPlayer

Daksha has been in the news recently because Tesco is stocking her Indian convenience food.

Cecile Trijssenaar has secured the first loan under the Zopa-PRIME Olderpreneur loan scheme. She is using it to help her set up her dating site TopMatch West London, which she hopes to have live in August.

Cecile, who is just 50, requested £13,000 to buy into and develop an online dating franchise called TopMatch, which she will operate in the area of London where she lives. She got the loan at an annual interest rate of 9.86 per cent, just 0.46 per cent above what she requested.

Once Cecile decided to buy the franchise, she looked for ways to raise money. She spoke to her bank and found that the chances of getting a loan were minimal.

So she turned to Zopa - an online lending marketplace. Cecile knew about Zopa from previous research, and liked the fact that the money was lent by ordinary people, instead of a big corporate bank. Cecile read about the Olderpreneur loan scheme on the Zopa site, and decided to contact PRIME.

You need to pass a number of requirements to be accepted for the Zopa-PRIME loan. You must be over 50 (or just about to be so you will be when the loan is taken out), and can request no more than £15,000. You must have lived in the UK for the last three years, and have a UK bank account registered in your name at your home address.

You must also not have taken out a loan in the last four months, and vitally you must have a strong and realistic business plan.

Cecile describes her dealings with PRIME in the following way:

“PRIME were ruthless. They were very thorough, but really really good. It focused my mind. I realised that up until now I had been very fuzzy, but Siu (PRIME’s Loans Manager) asked for everything to be really detailed and precise and I thought that was fantastic, and very helpful.”

Cecile Trijssenaar

Writing a good business plan - where you have to outline things like how you are going to make a profit and detail both the strengths and weaknesses of your proposed venture, will help you to get funding. You also need to think about your marketing strategy, and how sales can be realistically achieved.

A good credit record is also a definite advantage, and this seems to have helped win the trust of many of Cecile’s lenders - who are ordinary members of the public lending via the Zopa exchange. If you have a county court judgement (CCJ), loan default, or have been unable to repay a loan, you are not likely to be successful.

Once cleared by PRIME, Cecile’s next step was to apply online for a Zopa listing. This involves three stages; registration, passing Zopa’s online credit score and risk asssessment, and finally getting your pitch for a loan up on the web site’s “listings” section, You can do this online or on a paper-based application if you prefer.

If you are accepted as a Zopa borrower, you are then able to promote your borrowing needs to potential lenders. Your pitch basically sells your business idea, and explains to lenders why you are a ‘safe pair of hands’ and why you can be trusted to repay them.

You can see Cecile’s listing here.

Potential lenders viewing your listing can ask you questions. “This probing by the public can be very helpful”, says PRIME’s loans manager Siu Woo, “and may reveal issues you haven’t thought of. But you are under no obligation to answer if you feel a question is too intrusive.”

Cecile made it through all the hoops. Within three days she got offers for the full amount. With money now in the bank, Cecile can get on with launching the business. The actual launch day is scheduled for the first week of August

Unlike other dating sites Cecile will be personally vetting each individual, which means she can get a more accurate view of what people are like, and what sort of person they are looking for, as well as filter out anyone who seems untrustworthy.

Cecile says “I had a friend who met up with a guy via a dating agency, and afterwards she got a lot of abusive text message. I want to cut out situations like that. TopMatch West London will also be cheaper than a lot of dating sites, costing £399 for a year.”

Cecile has a background in the TV and film industry, but wanted extra stability for her five-year-old son. She initially set up a support website for those trying to adopt internationally - something that Cecile is passionate about. But though this succeeded as a project, the site has too few members to become the basis of a profitable business. So Cecile decided she must look elsewhere to find an income.

“I set up criteria for what I wanted to do. I wanted to work from home. I wanted flexible hours so that I could be with my son. I didn’t want a boss breathing down my neck, and I wanted to do something that made people happy.”

Cecile searched for a job that fitted her requirements, and came across an advert for the Top Match franchise on www.workingmums.co.uk. She says “I immediately thought, ‘that’s what I want to do’, and started to get excited.”

The franchise costs £11,950. This includes a five year licence (that can be renewed at no extra fee), two days training, a laptop and software. The franchisor also promises £500 worth of marketing, £1,500 worth of promotion, continuous IT and business support, legal fees and office set up costs.

Cecile will have exclusivity for the TopMatch franchise in the West London area, which has an estimated 340,000 singletons. But she will have to pay the franchiser £69 whenever she signs a new member. There is a 90-day money back guarantee if the business does not take off, and an option to sell it back to the franchiser at any time for the same price.

Contact:
Top Match West London, www.westlondon.topmatch-uk.com

Further reading

1. More about Zopa-PRIME loan fund and how to apply.

2. More about franchising. Download PRIME’s free 70-page guide, which includes a jargon buster and warnings about pitfalls to avoid.

Anne Walsh, 53 from Manchester, went from BT operations manager to quirky craftswoman, when she applied for voluntary redundancy.

BT operations manager Anne Walsh was the breadwinner for a disabled husband and three children. Fed up with her office job, Anne promised herself she would change her life when she turned 50. Anne applied for voluntary redundancy, sold her Porsche, and bought a van. She began to make gifts for family friends, and to sell on eBay. Anne made flowers out of socks, cakes and trifles out of soap and face cloths, and large cakes out of baby’s nappies. Anne says ‘the cakes definitely started as a hobby, but more and more people wanted them, and it soon became a business.’ My Unique Gifts now caters for a wealth of occasions from births and weddings to dog and cat pampering, with products ranging from £3:95 to £55.

Research

Anne’s first idea was the ‘nappy cake’. This is a fake cake made of disposable nappies, which Anne saw on holiday in San Francisco in 2001. Anne researched the product on the Internet and found that though extremely popular in the US and Canada, the nappy cake was barely on the British market. Anne purchased a ‘teach yourself’ DVD, and began to experiment. My Unique Gifts now boasts a whole range of nappy cakes from single to five tiered, complete with 96 nappies, two bottles, a pair of baby socks, baby suit and matching hat or bib, receiving blanket, crystal keepsake, photo frame, and soft toy.

Training

When Anne registered with PRIME, she was told where to go for business advice. She attended a free HMRC Business Advice Open Day, where PRIME hosted a seminar on working for yourself. Anne then booked herself onto a free HMRC workshop on self-employment tax issues. Anne says ‘both events were extremely helpful in getting to know the basics.’ But she did leave some things to the professionals, and hired a bookkeeper to document her accounts. The rest of Anne’s training was simply trying new things and learning as she went along.

Marketing and development

An early marketing tool was to circulate an email round Manchester College. A family friend, worked at the college, and sent out pictures of Christmas cakes that were on offer. This was very successful, and large orders flooded in. Anne now keeps her own mailing list, and sends out details of new gifts, or seasonal promotions.

Anne attended a craft fair with her Daughter in the Lake District, and was thrilled by the positive feedback her gifts received. The buzz spurred her on and Anne began to go to craft fairs and farmer’s markets on a regular basis. This brought in repeat customers, and the business began to expand.

Anne is now considering larger trade markets and has applied for her first two day event, the Stars and Stripes Classic American Car Show in Cheshire. Larger markets are £25 - £60 for the pitch; more expensive than the small craft fairs Anne is used to. But they provide a great opportunity to hit a larger and more commercial audience.

When going to get a logo painted on her van, Alan, the graphic designer gave Anne a tip. He recommended investing in a 0800 number. This means that if Anne’s real number (or ghost number) changes, the business line will remain the same, and customers will not be lost. The freephone number costs Anne about £60 a year. Calls cost an extra 4p a minute, but Anne keeps costs down by using her answer machine to take messages, then phoning people back from her landline, which has free minutes.

Anne’s main marketing weapon came in the form of stepson Steven Walsh. Steven is the Director of Marketing Success Unlimited, a company which specialises in branding and marketing campaign management, with a focus on online marketing. Steven provided Anne with business cards, letterheaded paper and flyers, and crucially created her website and online shop. This made Anne’s products more visible and accessible to customers outside Manchester. It also allowed people to pay by credit or debit card, which made the transaction process easier and safer for customers.

Problems

Anne’s main problem was finding suppliers that would keep the costs down. Where the Internet had proven an invaluable research tool in other areas, a lot of old warehouses were just not online. The Internet pointed to expensive and commercial manufacturers, and Anne had to dig a lot deeper to find wholesalers that provided a cost-effective price. Word of mouth became the best resource here. Anne asked friends that worked in retail, and got some good leads. Finally she was able to get her materials at a bargain, and bring down the asking price of her own gifts.

Future

Anne’s business is steadily growing and expanding. With each request, more socks and nappies are taking over the house. On 1st June 2009, Anne opened a shop and workshop, giving her business more space and achieving her target for 2009. Free Cobwebs (information factsheets) on renting, buying and choosing business premises are available from PRIME on request.

Contacts

Anne Walsh
53B North Road
Droylsden
Tameside
Manchester
M43 6NN
Freephone no: 0800 043 7156
Website: www.myuniquegifts.co.uk

Made redundant at 52, and suffering from Myalgic Encephalopathy (ME), the Job Centre told Tony Palmer that his chances of paid employment were slim. Tony took matters into his own hands and started his own engraving business.

Crystal Mountain Glass sells engraved awards, wedding gifts, decanters, bowls, and paperweights, as well as rock tablets with multilevel carving, and Swarovski crystals. Tony bulk buys the glass from a supplier in Scotland, and engraves it in a 12ft x 15ft workshop in his back garden. Prices vary, with engraved pet tags at £5, Swarovski Suncatchers from £15, and Champions Trophies at £250.

Tony was made redundant in April 2008. He applied for jobs, but was never granted an interview. Tony suspected this was due to his age and health issues, and the Job Centre agreed with him. Tony says ‘I sat down and discussed it with my wife Marion. We chose self-employment because it was the only option’. On the 1st September 2008, the business was launched.

Starting up

Tony cashed in his pension to buy his equipment and start the business. The equipment cost around £12,000 as some of it had to be imported from America. By giving up his pension, Tony runs the risk of relying on job seekers allowance if the business is unsuccessful. Yet Tony is confident in his ability, and so far, all is going well.

Tony’s first step to becoming self-employed was to ‘get advice’. Tony attended free HMRC workshops on tax returns and VAT. This helped Tony decide whether to be VAT registered or not, and helped him understand about accounts and bookkeeping. Tony is now thinking of taking on an accountant to save time, but is clued up enough to know what is what.

Tony took part in Business Link workshops, which focused on starting in business, and creating a website. He plans to attend a further course on increasing website traffic, and has requested an information factsheet (or Cobweb) on the same, from PRIME. Tony’s main tip in becoming self-employed is ‘Get as much advice as possible. It is free and always valuable’. You can find details of free workshops in your area by going to www.primebusinessclub.com/category/events.

Marketing

Tony and Marion attend craft fairs each month. A pitch can cost anything between £70 and £170 for a 6 foot area. The fairs are a way of spreading the word, and can often bring in large orders a few months down the line. Tony says ‘people will talk to us at an event, then a sports day or award ceremony will pop up, and they’ll remember and give us a call’.

Tony wanted to employ a website designer, but every quote was four figures so he did it himself instead. Tony went to www.123-reg.co.uk and bought a domain name. It was then about £70 for a software package, which allowed Tony to upload information via already formatted templates.

When looking for a glass supplier, Tony made a shrewd move with The Glass Scribe International in Scotland. As well as getting a good deal on wholesale glass, Tony became sole distributor for The Glass Scribe in London. This meant that Tony got a free listing as a stockist on The Glass Scribe’s website, as well as being able to show off his collection to those picking up orders.

Networking

Tony attends a small business club, once a month, in Thurrock. ‘It is good to mix with businesses that are in different stages of development’ says Tony. People share knowledge and tips, and it is also a good chance to gain contacts, and talk about your own product.

Problems

Tony suffers from Myalgic Encephalopathy (ME). ME can cause severe fatigue and malaise after mental or physical activity. Tony’s old job demanded long periods of working at a computer screen - about 60 per cent of the time. Tony would be able to keep this up for several weeks - but would then have to take time off to recover. Now his own boss, Tony can have what his specialist calls ‘a modified living style’. He brakes up his time in front of the computer, interchanging it with other aspects of the business. As a result, Tony’s ME becomes more manageable.

Seven months after Crystal Mountain Glass began, the business is now beginning to fund itself. But work is sporadic, and Tony and Marion sometimes have to dip into their bank account to keep the cash flow going. This is a temporary solution, until orders become more regular.

What Tony really wants is enough profit to support a showroom or a shop. That way people could peruse the collection first hand, just like they do at the craft fairs.

Contact

Crystal Mountain Glass
23 Somerset Gardens
Basildon
Essex
SS13 3JJ
Tel: 07504 779038
E-mail: tony.palmer@crystalmountainglass.co.uk
Website: www.crystalmountainglass.co.uk

Back in November 2006 we published a case study on the web about Norma, who had set up a business making and teaching people about mosaics.

Now Reuters have interviewed her. Here’s the clip. It also features Laurie South of PRIME.

“Services are falling away thick and fast. There are fewer post offices, fewer bus services. Villagers were in danger of becoming isolated from one another.” This was the thought
process that sparked Ann Davidson into creating My Village News, a local magazine which is attempting to bring her community back together.

After being made redundant from her job in newspaper advertising, Ann, 57, saw a need for a magazine in rural Cheshire where she lives. What started as a small idea is now well on the way to becoming a big success story. The monthly magazine My Village News has just celebrated its first anniversary, with 12 issues published.

“We started modestly in May last year with 24 pages”, says Ann, “and delivered to two-and-a-half thousand homes and businesses. Now we are averaging about 50 pages - and we deliver to over 5,200 homes”.

Ann and her husband John deliver all the issues themselves, which takes about eight days a month to do. What makes the task more arduous is that My Village News is aimed at a rural readership. In rural communities houses aren’t always easy to reach. Indeed, many free newspaper teams don’t bother to find the more difficult country addresses, but Ann and her husband feel it’s important to deliver to everybody. They laugh about the trials of finding the elusive letterboxes and the long drive-ways. “We’ve got to know the dogs - and which ones are friendly and which to avoid!”

Local advertisers fund the magazine. Ann believes one reason the magazine is doing so well is that people are moving away from buying from large chains, preferring instead to put their trust in local retailers and produce. As long as people are happy to support their local advertisers, Ann is confident the magazine will be well funded.

However, My Village News isn’t all about business. It also contains free listings for local events such as fetes, proms and charity events, reviews of local pubs and eateries and editorial features. Ann and her husband write and produce the magazine entirely themselves, sending the final disk
to the printers in nearby Nantwich.

Ann’s advice to others thinking of starting a business is to do plenty of research first. For example, Ann came to the conclusion that delivery had to be a high priority, to make sure enough readers were genuinely receiving copies. This would then increase the chance of advertisers getting a good response - which is what drives the long-term commercial viability of the business.

Ann turned to PRIME for encouragement after a friend suggested them. “We went to see PRIME within our first three months. I wanted some advice about the insurance I’d need to cover my business. I used PRIME to discuss ideas and thoughts, and used them as a sounding board. They are very approachable, and always returned my calls.”

Ann suggests making full use of your own experience. “After being made redundant, your first instinct might be to do something completely different. But consider the experience that you have gained in the workplace, and think about going with something you are familiar with. Selling advertising is second nature to me.”

Compared to Ann’s old office routine working on a newspaper, the hours that she works now suit her much better. She can fit magazine work around looking after her grandchild.

Garry Stephenson, 55, has set up an innovative photography company just months after being made redundant.

Garry, from Cannock in the West Midlands, was made redundant at Christmas from his job inspecting motor homes for a large local vehicle importer. His company SkyHiFotos.co.uk offers photography from an unusual angle – taken from the top of a special 50-foot mast.

Garry himself stays on the ground, controlling the camera from a laptop which shows the precise view being photographed. The Canon digital camera is attached to a motorised tilt-and-swivel head tilt he can control with his mouse. Garry is fully insured and is using professional equipment designed for this application – the extensible aluminium mast has wide legs and can be secured with guy ropes and pegs for extra stability when fully extended.

In addition to taking high shots made possible by this equipment Garry will also take ground level and interior shots to offer a full service. “I’d like to specialise in aerial photography”, he says. “But when you are first starting out you’ve got to do what you can – and go where the money is.” That said, he is keen to get work that allows him to develop his speciality – hence the Sky Hi name he has chosen for his business.

He first got the idea from the Internet. “I saw a pole advertised, then looked into what types there were, what they could do and what they cost. I found that I could get something suitable for not much more than buying a good fishing rod and all the kit.”

“For me it ticked all the boxes. Firstly something I could start almost as a hobby, but then secondly something I could work with as a business. And then thirdly something I could keep doing into retirement.”

Garry had always been a keen amateur photography. And indeed, over the years he had done some weddings for friends.

But aerial photography is what got him seriously interested in taking up photography as a means of making a living. It gave him what marketers would call his “unique selling point”.

“I could be a wedding photographer – along with about 200,000 others”, Garry explains. “Or I could be an aerial photographer – and one of about probably 50 maximum in the UK.”

Garry got little warning of the redundancy from his previous job. He heard in November that his employer was thinking about redundancies and then got his notice at Christmas. He received the basic statutory redundancy package (see below) rather than an enhanced package, so he needed to start earning again soon.

“At 55 it’s very difficult to get a job unless you want to be stacking shelves at Tesco or Asda. That’s not what I am. I was already thinking I could be doing something in photography. But when the redundancy came along it pushed me into it faster.”

Garry did get some advice on turning his hobby into a business from the Institute for Innovation and Enterprise, based at Wolverhampton University. He got a total 10 hours one-to-one business mentoring spread over a number of sessions.

“It was useful in that it took me in directions I would not normally have gone – it opened my eyes to other possibilities. By yourself you tend to get into a fixed frame of mind. If that doesn’t work you sort of fall flat on your face. With mentoring your thoughts open up to more possibilities. So eventually you do find your own niche.”

Garry’s advice to others is to get your business underway whilst still in a regular job if at all possible. “Get a couple of contracts in place fast to get the money flowing in. Work it around your existing job if you can, before deciding to go fully self-employed. It’s easier if you are already in work. I wasn’t quite ready when I was made redundant.”

Contacts:

Garry Stephenson sales@skyhifotos.co.uk
Tel: 01543 425753, 07523 897968 (mob)

Innovation and Enterprise
University of Wolverhampton University
Tel: 01902 518960
Email: innovation@wbs.wlv.ac.uk

More about redundancy pay and notice

How much notice you get and the amount of redundancy pay you are entitled may be written in your contract of employment. But there are legal minimums which you are entitled to anyway, and these depend on your age and how long you have been working for that employer. Legally you are entitled to one week’s notice for each complete year (up to a maximum of 12) if you’ve been continuously employed for two or more years after the age of 41.

The rules are fairly involved. There’s a useful calculator at the Direct Gov site.

If you are faced with redundancy it is also worth checking out the independent site Armchair Advice.

Tony and Carol Avard, from Whitfield on the outskirts of Dover in Kent, have built on a successful amateur interest in dogs to set up their own business.

They have been breeding and showing Dobermanns for years as keen amateurs, even producing a Crufts best-of-breed champion.

When Tony was 58 the couple went professional, starting Drava Canine Services. Specialising in breeding Dobermanns, the business also runs training courses for other dogs and dog owners.

The Avards received help and advice with arranging finance for their venture from PRIME.

Contacts:

Drava Canine Services
Telephone 01304 821457

On Friday the 8th of February 2008 at 7pm BBC 2 is showing “Too Young to Retire” - a special edition of The Money Programme about people who are building successful businesses in their 60s and 70s.

Valerie: Britain has never had such an elderly and healthy population, with almost 13 million of us over 60.Presenter Valerie Singleton also talks to sisters Penny Walker and Annabel Rhodes, who set up their own natural cosmetics business Rhodes to Heaven in their sixties. They are shown taking their products to the next stage, selling them into an upmarket High Street chain.

Laurie South: We need to capture those people and actually help them to fulfil their dreams, because there are some amazing ideas out there.

Valerie: We meet the 60-somethings who have decided there’s a working alternative to 20 years of gentle retirement

One of the older entrepreneurs featured is chartered accountant Dick Pyle, who set up a truffle farm in France using an innovative adopt-a-truffle-tree business model. Customers pay £149 per tree - and then get all the produce from it. You can also visit your tree, or give trees as presents. He was just coming up to 60 and about to retire when he came up with this scheme.

From the BBC press release:

Former Money Programme presenter Valerie Singleton sets out on a journey around Britain to meet some of the oldest entrepreneurs in Britain. She examines if age is a hindrance or help to a new business career and hears the experiences of those men and women who have decided it’s never too late to start.

Statistics show that those who are over fifty and find themselves out of work have only a one in ten chance of being re-employed. So the option of starting up on your own is very attractive and may even be essential.

Valerie Singleton meets a variety of entrepreneurs who are finding success in new fields. There are the sisters in their sixties who started a range of organic beauty products and are working to get high street distribution for them. Then there is the illustrator who has built up a highly successful online greeting card business. There is also the sky-diving septuagenarian who has set up a children’s charity. Finally she meets a retired PR executive who is now trading in truffles.

She also seeks the advice of the UK’s oldest employee and employer - who are both still going strong despite being over one hundred years old.

With expert input on what it takes to be a successful entrepreneur from “The Apprentice” star Sir Alan Sugar, and Peter Jones from Dragons’ Den the programme examines just what are the advantages and disadvantages in being an older entrepreneur.

Watch extra interviews not transmitted.

Accompnanying BBC news story

“After the contract for the job I was doing ended I suddenly found myself retired at 59. A quick look at my bank balance convinced me I couldn’t stop working completely – and anyway I just didn’t feel old enough.”

Liz Friedrich, now 63, whose garden design business is profiled in Women & Home magazine.

Having already done a design course and been a keen gardener, Liz started in a small way working for friends of friends. But AFTER she had already completed several projects for paying customers she decided she needed more business expertise.

So she enrolled on PRIME partner London Metropolitan University’s Forward at 50 course. (There’s a new London Met course aimed at women setting up health and care businesses just starting up).

Liz’s new business acumen is paying off with a business venture based on feedback she was getting from her customers.

Many of her garden design clients were asking for gorgeous gardens that wouldn’t require them to do any work. Liz’s initial reaction was to patiently explain that that was just not possible. But they still kept asking.

So she’s now launching a Plant Box service with a fellow garden designer. They will sell fully-planted up containers for balconies and patios - and then come round and replant them in the spring and autumn.

Elizabeth King, 51, and Vanessa Payne, 39, run a new car wash service in Cheshire. The business is based on Vanessa’s professional expertise in car valeting and Liz’s hands-on approach and willingness to learn something entirely new.

The two women were friends before deciding to run a business together. “We are both horsey and we actually met when I bought an Arab mare from Vanessa, who was then living in Cumbria,” explains Liz.

When Vanessa subsequently moved to Cheshire, the two women realised there was a potential business opportunity for them in the local area. Vanessa had several years’ experience in car valeting, while Liz had noticed the growth in car traffic and realised there was a gap in the market.

It has taken Liz and Vanessa almost two years to get their business up and running. Finding the right premises was a particular challenge. But they have now launched Arclid Car Wash, based in the village of Arclid, between Sandbach and Congleton, not far from the M6 motorway.

“We have done a lot of local research on valeting and car wash services and we are in a good spot here to capture trade,” says Liz. “We did start to look for premises nearly two years ago, and at one point we were waiting for some new units that looked promising. But then these premises [in a former garage] came up and they are better because we now have a workshop, with the pits, as well as offices and a waiting room area.”

While Vanessa has a professional background in car valeting, this is a new business area for Liz, whose main experience is in design.

Read the rest of this entry »

Linda March, who is over 50, is currently setting up a rather unusual business. Called Court Support, it provides a service to witnesses attending a Court of Law or similar hearing.

Linda attends Court with the witness. She supports them throughout the experience by explaining the court process, helping with their testimony or statement and dealing with resulting press queries.

Linda previously worked for a public sector organisation and delivered a similar court support service for the staff. This service was well received by both staff and their managers. There seemed plenty of demand for this rather specialised area of public relations.

When her job came to an end Linda thought that this was an idea she might be able to turn into a free-standing Court Support business. It would give her the chance to put her energies into something new.
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Being Scottish, Eleanor Dowds, 53, probably appreciates the well-known words of Burns about the best-laid schemes of mice and men “going aft agley”.

Having worked for more than 30 years as a nurse, Eleanor, who is based in Cheshire, has been planning a move into self-employment for her middle years – but her plans have had to be put on hold for the time being.

“I had planned to take early retirement, which is possible in the NHS at 55, and that would free me up to have a career diversion, into building up a business,” explains Eleanor.

The new career that Eleanor has been planning is in the home-staging business, making homes more appealing to potential buyers. Eleanor and her husband have direct experience of enhancing homes, not only through having renovated two houses in which they have lived themselves, but also through having bought and renovated two properties to rent out.

Using a combination of workmen and their own efforts, Eleanor and her husband have carried out a wide range of renovations, including installing central heating, rewiring, plastering, installing new bathroom and decorating. This has been possible, explains Eleanor, because until recently, she was working only three days a week in her job as a nurse in a local hospital operating theatre, giving her the time she needed to work on her house project.

Two years ago, the couple moved into the house in which they now live and carried out extensive renovation. “It was as we finished that work that I realised that I could probably develop this as a business,” Eleanor says.

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Harry Dennis set up his own business in October 2005, when he was 51. Based in Stockport, Harry has worked in the chemical industry his entire career and has now built on his experience by setting up an environmental consultancy, Dennis Environmental Ltd, which specialises in waste management, in particular waste minimisation and hazardous waste for the chemical industry.

“I was working for a company in Manchester that was transferring a lot of production over to India and China,” explains Harry. “Eventually, the company announced that the site where I worked would close and I decided to leave almost immediately. I had no plans to take early retirement.”

Instead, Harry decided to capitalise on the skills he had learned most recently in employment.

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